The Difference Between Fun and Useful Content in Social Sharing | Post-Advertising, A Story Worldwide Blog
Viral videos are usually funny or outrageous, but that’s hard to replicate and most efforts fall flat. Why not be useful instead?
My name is Nicola.
I work in Social Media for a Creative Agency, thinking about interesting ways to solve business problems using new technology, content, experiences and conversation.
This blog is mainly for discovery, a place for to take my thinking broader, a place to for me to think about science and technology meet social anthropology
Like thinking about how tech influences how we connect, how it shapes who we are and what we do.
Are we a generation of cyborgs and how do our new found super powers effect us as people?
I work in Social Media for a Creative Agency, thinking about interesting ways to solve business problems using new technology, content, experiences and conversation.
This blog is mainly for discovery, a place for to take my thinking broader, a place to for me to think about science and technology meet social anthropology
Like thinking about how tech influences how we connect, how it shapes who we are and what we do.
Are we a generation of cyborgs and how do our new found super powers effect us as people?
Social is the new brand
In an attempt to deliver more tangible returns from their social media investments, brands are falling back on tried and tested methods of ‘pushing the needle’, most often using the familiar tools of advertising.
Online retailing in Australia
And as the practice of online shopping becomes more common, retailers will rack up the conversions. eMarketer projects that the number of online buyers in Australia will hit 11.5 million by 2016.
Read more at http://www.emarketer.com/Article/Online-Retail-Hits-Mainstream-Australia/1009397#xQXvEtfwpKMlbvPq.99
Mobile versus Tablet watching habits
When asked what content they watched on mobile devices, phone and tablet viewers agreed on the big picture: The top three kinds of content for both users were movies, user-generated content (such as YouTube videos) and TV shows. But the difference lies in emphasis: Tablet viewers were much more likely than mobile phone viewers to prefer feature-length movies and TV shows. Mobile phone viewers were more likely to watch user-generated content.
6 pillars of social commerce
If ignorance is bliss, awareness is awakening. The psychology of social commerce reveals the emotional elements that stimulate the human network. It is the understanding of the 6 pillars of social commerce that facilitates the development of a more cohesive and connected online experience for customers. More importantly, by investing in the value, productivity, and efficiency of consumer decision making and not just the outcome, businesses can not only earn reciprocity and goodwill, but also earn social capital as a result…and, that’s priceless.
Oreos cookie and cream separator - awesome brand content
branding in the cracks: the art of telling the brand story not as a linear narrative but as an environmental thread that weaves through the consumer experience.
Outside In: The Power of Putting Customers at the Center of Your Business
Scientists connect the brains of animals to share sensory information
Can you make an organic computer?
